Aviva to be title sponsorship of Premiership Rugby for eighth season

Aviva will continue to remain the title sponsorship of Premiership Rugby for the eighth consecutive season.

Premiership Rugby's partnership with Aviva started with the 2010/11 season and the upcoming season will feature another 135 games that will be broadcasted by BT Sport.

The deal will also see Aviva enhancing its Tackling Numbers programme - a programme for 7-9 year olds that uses rugby as a platform to make learning about numbers fun, exciting and rewarding. The programme also had a successful outcome in the last three seasons with 1,357 teachers downloading the Aviva Tackling Numbers lesson plans and reaching an impressive 26,610 children in the process.

Aviva's Retail Marketing Director Tom Daniell is delighted with the partnership entering the eighth year.

“After a thrilling end to last season and a great summer of rugby, we’re incredibly excited to be extending our partnership with Premiership Rugby until the end of the 2017-18 season,” said Daniell.

“The extension gives us the opportunity to continue working with Premiership Rugby and the 12 clubs on our community initiatives, notably the Aviva Tackling Numbers programme and the Aviva Community Fund, both of which make such a valuable difference to communities and families across the country.

“With record numbers of both attendances and live TV audiences, the league is going from strength-to-strength and we’re very much looking forward to the upcoming season.”