Talking Rugby Union launch their Japan World Cup 2019 sponsorship initiatives


Talking Rugby Union is one of the most unique websites in the sport, covering all aspects of the game in order to reach players, coaches and fans worldwide with Munster’s Mike Haley stating TRU is the rugby website with the broadest and deepest coverage.

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Sports coverage continues to break new boundaries and with the 2019 Rugby World Cup in Japan on the horizon, Max Ashcroft told us: “We want to keep our audiences engaged with all of our content across our different platforms and social media.”

Max is passionate about rugby both on and off the field; he is responsible for sponsorship amplification at TRU.

In total, TRU have 600,000 unique monthly visitors to our website with 3 million-page views occurring per month so we can use our website, alongside the massive interest generated by the Rugby World Cup, to increase your product or brand awareness by driving our traffic to your websites in different ways. That means:

We can offer:

  • A site takeover (Ranging from three to 10 months)
  • Banner avertissements
  • Sponsored Content
  • Advertorial content (Including sponsored articles and In-Article hyperlinks)
  • Hyperlink Content

Our team of specialist rugby contributors can tailor a package to include editorial opportunities, in-article promotion and product placement.

Over the last 3 years, TRU has become the go to destination for RFU National Leagues, University Rugby, Major League Rugby, Emerging Talent and specialist features.

TRU now has resident contributors covering Australian, English, Canadian, American and Scottish Rugby plus current and former players’ columns.

Live Scores and Live Streaming are a fixture of the rugby content provided by TRU. Since 2011, the ethos has been to provide opportunity for rugby writers and rugby players, to cover all aspects of the game. Well-known rugby names have contributed and supported TRU’s growth including Maggie Alphonsi, Bill Beaumont, Christian Day, David Flatman, Austin Halewood, Bernard Jackman, Murray Kinsella to credit just a few.

Our brand has featured on international shirts too, The Irish Women’s Legends in 2016 and Slovenia in 2014/15. It is also a co-sponsor alongside the children’s charity, Toms Trust, of an international invitational 7s men’s and women’s team called RedPanda.

TRU are also uniquely placed to take advantage of the ever-changing new media environment with our own in-house design capabilities including design of creatives and video features.

“We can access players and coaches globally for comment and analysis, added Ashcroft. “We also can judge the pulse of rugby union fans to engage in conversation.

“Combine that with our encyclopedic knowledge of rugby, we create unique content that goes viral.

“The feedback we receive from world leading brands is that we are responsive, we care about rugby, we specialise in rugby and we deliver value for money”

TRU has developed a bespoke rate card for the Rugby World Cup, however that is not all.

From the 23rd November, all RWC 2019 news will feature unique TRU branding. The company’s Creative Lead, Max Skofic said. “We talk with global brands every day about rugby and we assist them in brand activation within rugby.

“With that in mind, I created an identity for TRU’s plans and activities for the Rugby World Cup and it will help our rugby fans identify the content relevant to the Rugby World Cup.

“Other popular rugby news will continue to be promoted across our platforms, but everyone will instantly know those news items relating to RWC 2019.”

For advertising enquiries, please contact the team at Talking Rugby Union for more information:

Advertising & Sponsorship


14 Holly Lane,




Contact Details

Tel: +44 1704 821144