Premiership Rugby appoint Simon Massie-Taylor as new chief executive

Premiership Rugby have confirmed the appointment of Simon Massie-Taylor as the new chief executive.

He will take over the role from Darren Childs, who joined the organization in 2019 and helped them overcome challenging situations created due to the pandemic coronavirus.

Massie-Taylor will join Premiership Rugby after being part of the Rugby Football Union as Chief Commercial and Marketing Officer over the last five years and he also worked with British Olympic Association as a Commercial Director between 2014 and 2016.

He also has the experience of working as a Senior Vice President at Tough Mudder LLC apart from being a Commercial Manager of London Organising Committee Of The Olympic & Paralympic Games between 2009 and 2012.

"I'm very proud to be joining Premiership Rugby at such an exciting time for the Gallagher Premiership," he said in a statement released by Premiership Rugby.

"Last season was an incredible one to watch as a fan, particularly the unforgettable final at Twickenham, and the current season has already provided some hugely entertaining rugby.

"As we emerge out of the COVID period it’s an important time for our sport. I am looking forwards to investing behind our product, working together with the talented team at Premiership Rugby, our clubs, owners and investors."

Premiership Rugby chairman Andrew Higginson welcomed Massie-Taylor's appointment and is confident that his experience will benefit the organization.

"It is a pleasure to welcome Simon Massie-Taylor as the new Chief Executive of Premiership Rugby.

"Simon’s deep knowledge of commercial matters, passion for and understanding of the sport makes him uniquely placed to support Premiership Rugby in becoming the most competitive and exciting rugby league in the world."

The statement from Premiership Rugby added: "This is a key moment for Premiership Rugby as the business moves to accelerate development of the full potential of the league, for the benefit of the players, the clubs and our fans.

"The Gallagher Premiership Rugby plan is to continue to build live TV and stadium audiences whilst significantly increasing the league’s digital presence, with investment in quality and digital fan engagement.

"These are key steps on the path to grow commercial revenues, for reinvestment back into the sport, ensuring the longer-term success of our clubs and players in the Premiership, in Europe, and on the world stage."