O2 and RFU sign five-year deal

O2 and the RFU have announced a new five-year partnership
O2 and the RFU have announced a new five-year partnership

The Rugby Football Union has announced a new five-year deal with O2 to be the principal shirt sponsor for both the Men's and Women's England teams.

The logo of O2 will be appearing front and centre on all match day and training kit of England teams and according to the new deal equal funding has been agreed to both the men's and women's teams over the course of the partnership.

O2 customers will have access to England tickets prior to 48 hours before the game and they will have the opportunity to access exclusive player meet and greets, 20% matchday discount on England Rugby kit at the Twickenham Stadium store and O2 Ultimate Fan – winning the chance to go on summer tour with the team.

The deal also brings a joint commitment from O2 and the RFU to support the country’s grassroots clubs through exclusive rugby community offers from O2, and a vision for Twickenham to become more connected, utilising O2 5G and O2 Business products and services.

"O2 have been a loyal supporter of England Rugby, a partnership that has lasted for 25 years and we are proud to continue to carry their logo front and centre on our shirts for a further five years. O2’s commitment to equally support both our elite teams is commendable and it’s great to collaborate with a partner that truly shares our same passion to see the women’s game flourish and continue to grow for future generations to enjoy," said RFU chief executive Bill Sweeney.

“There has never been a more important time to get behind rugby, a sport we love and have invested in for over 25 years," said CMO of O2 Nina Bibby.

"We are proud to support the RFU through our extended partnership, which we believe is the longest shirt sponsorship in the history of UK sport. Our new agreement brings investment parity from O2 to England Men and England Women.

"The future for English rugby is bright, and together we want to make sure that rugby emerges from the pandemic stronger than ever before.”