New Zealand Rugby has confirmed the appointment of former All Blacks international Mark Robinson as the new chief executive.
The decision follows after Steve Tew will step down from the role at the end of the year after holding the post since 2007.
"I am truly excited by what this opportunity offers," said Robinson.
"I have a clear vision to continue to grow the great work already established under Steve's watch and recognise the significant responsibility we have in ensuring our game continues to flourish at all levels."
Robinson has played nine Tests for New Zealand between 2000 and 2002 and has also represented Barbarians in two games in 1999.
The 45-year-old also has represented Wellington, Taranaki, Canterbury, Crusaders, Bristol and Kobelco Steelers before announcing retirement from professional rugby in 2006.
Robinson also worked as CEO of Taranaki Rugby Football Union and was elected to World Rugby's Executive Committee in 2014.