Gatland challenges Lions to earn respect of New Zealanders

Coach Warren Gatland has challenged his squad to earn respect of New Zelanders after a survey concluded that 78% of Kiwis were unable to name a single British and Irish Lions player.

“Most people in New Zealand still think rugby in the northern hemisphere is played in six inches of mud and pouring rain,” said Gatland.

“That’s our job: to come here, play some good rugby and earn respect. If we reduce that [survey] number down to 77% that will be a good start.”

Gatland also believes it is critical to avoid the blunders committed by the former Lions coach Graham Henry in 2001, if the current squad wishes to beat the All Blacks in the upcoming Test series.

The Lions head coach is also determined to maintain harmony within the team and provide opportunities to every player in the touring squad.

“Having been involved in 2013 and speaking to people about previous tours, it’s about giving everyone opportunity and keeping harmony within the squad. That’s paramount for these guys. I know [from] the players involved with Graham Henry in 2001 he lost half the team on day one.

“He just said ‘you guys go there, you guys go here’. They knew the Test side from day one and the others were just making up the numbers. It’s important these guys feel they are putting themselves in the shop window and they have a chance to prove themselves.”

The Lions are due to kick-off their 10-game tour against a NZ Provincial Barbarians XV in Whangarei on Saturday.