American insurance broker to become Premiership Rugby’s principle sponsor
Aviva have partnered with Premiership Rugby for since 2010
©PA
Gallagher, one of the world’s largest insurance brokerage, have penned a deal that will see them become Premiership Rugby’s title sponsor.
The company, who reportedly made a revenue of $6.6b last year, have also agreed to a multi-year strategic business and marketing partnership that will be used to grow the Premiership Rugby brand further. The partnership will commence on the 1st of July when Aviva’s sponsorship deal expires.
“The last decade has seen major growth in Premiership Rugby’s fan base and it is a huge credit to our clubs – and the way they have grown their businesses – that we can announce this new partnership today," said Premiership CEO Mark McCafferty.
"We are very much looking forward to the first matches of Gallagher Premiership Rugby in September. We’d also like to express our sincere thanks and appreciation to Aviva for our 8 year partnership which is one of the longest running and most successful title partnerships in British sport."
Gallagher become Premiership rugby’s fourth major sponsor. Previously Allied Dunbar, Guinness and Aviva have put their name to the competition. Watched in over 200 countries and an overall attendance of two million last season, the Premiership hope to continue this success with their new partners.
J. Patrick Gallagher, Jr., Chairman, President and CEO of Gallagher said: "By uniting with this globally-known and fast growing franchise, we have a terrific opportunity to increase awareness about our company, values, expertise and services, and jointly participate in community projects and causes to make a difference.”
2018/19 Gallagher Premiership season will kick off on the 31st of August.
