Adidas unveil Pride pack for 7s Rugby World Cup to show support for diversity and equality

Adidas Rugby has unveiled their Pride pack ahead of the 7s Rugby World Cup to show their support for diversity and equality through the players.

The PRIDE pack includes new colourways for the adidas’ Predator boots – boots that reflect the exciting nature of the players, such as the 7s magicians, the athletes who add flare and spark to the pitch.

With splashes of red, yellow and blue, the combined colours on the boot represent the colours of pride and shows adidas rugby’s support for equality on and off the field.

The range starts from 199.95 Euros and will be available at adidas stores, major sporting goods retailers and rugby retailers worldwide, as well as online at www.adidas.com

The Pride range boots will be worn by a number of Adidas athletes - both men and women - that include the Black fern 7’s, All Black 7’s, Tom Mitchell and Emily Scarratt, with the aim that this project will raise awareness on the sports field and beyond.