Redefining Women's Rugby - Transformative World Cup will help game go to next level

Women’s rugby in England should be set for commercial success, with the Red Roses’ World Cup victory helping to accelerate the sport’s growth
©Lizzy Terry/TEZ.PHOTOG

On Saturday, history was made in women’s rugby as England secured a commanding victory over Canada at Allianz Stadium (Twickenham), claiming their third Rugby World Cup title.

In front of a record-breaking crowd of 81,885, the Red Roses, who had lost the previous two finals to New Zealand, delivered a commanding performance to lift the trophy.

Despite an early Canadian try, England’s forwards quickly took control, with standout contributions from Sadia Kabeya, named Player of the Match, and Alex Matthews. England’s precision, physicality, and experience proved decisive, while Canada’s speed and spirit impressed but ultimately fell short.

England crossed the try line five times to Canada’s two and maintained dominance throughout the match. Their defensive structure and scrum power were key factors in outplaying the world’s second-ranked side and reclaiming the title for the first time since 2014, when they also defeated the Canucks in the final.

The triumph adds to an unforgettable year for women’s sport in England, following the Lionesses’ successful defence of their European Championship title in July.

Head Coach John Mitchell praised his players’ performance, reflecting on the team’s journey since their last World Cup campaign. "The whole country has done a great job of connecting, and capturing a wonderful audience, and the girls played good rugby - it has been in the making for eight years," he said.

"It is great to see the girls realise their potential. They all worked really hard for it. We have done a lot physically and mentally as well. We learnt from 2022”.

England captain Zoe Aldcroft described the victory as “what dreams are made of,” highlighting the team’s 33-match winning streak and their place in women’s rugby history. The Gloucester-Hartpury player, appointed captain in January, reflected on the journey over the past three years.

"Honestly, it is unbelievable. It is literally what dreams are made of. We have so much belief in this group, we have built something so special over the last three years and today [Saturday] was about sticking to our processes and believing in ourselves.

“Everyone just had to do their own job, and I think that is what everyone did. I am just so proud of every single one of those girls. It was such an amazing occasion as well, playing in front of 82,000 people. That was next level, and I think it was a chance to redefine women’s rugby.

“We have been on this journey of ‘for the girls’, it wasn’t just about the girls in that circle but also the girls we inspire and the girls who have come before us. Also, for everyone who supports us and wants to be a part of us as the Red Roses. It was just amazing. A dream come true."

For fans and journalists alike, witnessing the Red Roses lift the trophy at the home of English rugby was a privilege. After the heartbreak of losing the final three years ago in New Zealand, the victory was all the more satisfying. The crowd’s energy, from the arrival of the team bus to the roar in the stands, created an unforgettable atmosphere.

This Women’s Rugby World Cup has left an indelible mark on the sport. Record-breaking attendances, extensive media coverage, and England’s historic triumph have elevated the profile of women’s rugby worldwide.

The tournament showcased elite skill, increased public engagement, and highlighted disparities in funding, particularly through Canada’s underdog journey.

Widely regarded as a transformative moment, the tournament has undoubtedly opened new possibilities for investment, visibility, and respect for the women’s game.

The future of women’s rugby looks brighter than ever.