Premiership Rugby appoint Zoe Clapp as Chief Marketing Officer

by The TRU Team Thursday 20 February 2020

Premiership Rugby has confirmed the appointment of Zoe Clapp and Mark Brittain as new chief marketing officer and chief commercial officer respectively.

Both Clapp and Brittain will take up their role on 24th February and will report to chief executive Darren Childs.

Clapp has an experience of 15 years with UKTV where she worked as chief marketing communications officer and will now be responsible for marketing and brand, events, communications, social and digital products.

“Sport has the power to entertain fans, transform lives and create moments that shape culture," said Clapp to the official website of Premiership Rugby.

"Whether working with the league’s world-class players to reach new audiences or driving rugby’s vital inclusivity agenda, there are fantastic opportunities for Premiership Rugby to become yet more popular and successful in the years ahead.”

Meanwhile, Brittain will join Premiership Rugby after working as chief executive of Sports Rights Management and also has experience of working with esports business Gfinity, Simon Cowell’s Syco Entertainment and Simon Fuller’s XIX Entertainment in the past.. He will now be leading Premiership Rugby’s commercial strategy as the business seeks to grow the value of its rights and explore new markets and partnerships.

"Sport has the power to entertain fans, transform lives and create moments that shape culture," he told.