Elior UK becomes Title Sponsor of Champ Rugby

Champ Rugby has secured a new title sponsor after agreeing a multi-year partnership with Elior UK, marking the competition’s first title sponsorship in more than six years and introducing a new identity for England’s second-tier professional league.

Elior UK Becomes Champ Rugby Title Sponsor

Under the agreement, the competition will now be known as Elior Champ Rugby. The deal represents a significant commercial step for the league and gives the rebranded second tier a new naming partner as it continues to build visibility across English rugby.

The partnership links the Rugby Football Union’s Tier 2 competition with a company already active in the sports and stadia sector. The announcement comes during the final quarter of the current season, with Elior branding now being introduced across broadcast, digital and in-stadium platforms.

Champ Rugby And Elior UK Share Community Focus

League officials described the partnership as being built around shared values rather than a conventional sponsorship model alone. Both organisations have highlighted health, wellbeing, opportunity and community development as central to the agreement.

Brian Facer, Head of Champ Rugby, said: “At Champ Rugby, we exist to grow the game, develop people and strengthen communities. Elior UK shares that same commitment to driving opportunity and long-term impact. This is about fuelling futures – investing in healthier lifestyles, stronger clubs and the next generation of players and fans.”

“This is far more than a sponsorship – it’s a partnership built on shared values,” said Catherine Roe, chief executive officer at Elior UK.

“We’re championing nutrition and healthier lifestyles and supporting local communities and future talent. This collaboration enables us to bring our purpose to life in a meaningful and impactful way.”

Elior Champ Rugby Branding Rolls Out

The competition currently features 14 teams and combines professional and semi-professional clubs with strong regional connections across England. The new title sponsorship is expected to support the league’s long-term growth while also strengthening its commercial profile.

The agreement also builds on Elior UK’s existing presence in rugby venues, extending that involvement into the wider club and community landscape of the English second tier.