With the fans, for the fans: Join TRU on the road to Rugby World Cup 2027
The Rugby World Cup gets underway in less than 12 months time
©World Rugby
The Rugby World Cup is more than a tournament.
It is a journey that begins long before kick-off: choosing where to go, planning the trip, following the teams and sharing every moment with friends and family. As the countdown to Australia 2027 gathers pace, Talking Rugby Union (TRU) is building that journey with the people who care most about the game.
TRU is an established specialist rugby platform with a sizeable UK audience and growing momentum.
Between May and September 2026, the website attracted more than 413,000 users, including over 207,000 UK active users.
Monthly users rose from 63,691 in July to 112,808 in September. Organic Search users almost doubled over the period, increasing from 15,770 in May to 30,781 in September. Direct readership has also grown significantly, showing that more fans are coming to TRU deliberately for rugby coverage.
That interest extends to social media. In the latest 90-day Facebook analytics, TRU recorded 2.4 million views and reached 709,000 viewers, alongside 144,000 engagements.
Facebook reports that views, audience and engagement were each up 7,000% in the period, with overall growth driven in part by a 68% rise in views from people who do not already follow the page. It is a strong signal that TRU’s coverage is travelling beyond its existing community and reaching new rugby fans.
For travel companies, Australia 2027 offers a natural opportunity to become part of the supporters’ experience. Fans will be weighing up flights, accommodation, transport between host cities, match-day plans and ways to make the most of their time in Australia. TRU can help a travel partner reach those fans with useful, rugby-led content: destination guides, city itineraries, travel tips, supporter stories and practical advice for following the tournament.
The opportunity is broader than travel. The World Cup brings together audiences with interests in sport, food and drink, technology, finance, retail, apparel, hospitality and entertainment.
TRU can work with the right brands to create relevant campaigns across its website and Facebook, with options such as sponsored features, display advertising, social content, competitions and tournament-focused packages. Each campaign can be shaped around the sponsor’s objectives and the way supporters follow the event.
TRU’s proposition is rooted in a simple idea: With the Fans, For the Fans.
Our coverage is made by people who care about rugby and understand what supporters want from a major tournament.
For Australia 2027, that will include reporting from host cities, match coverage, interviews, fan perspectives and the stories that give the competition its character. The ambition is to make sponsors part of that conversation in a way that feels useful and authentic to readers.
A partnership can begin well before the opening match and continue through the tournament, building familiarity as fan interest grows. We can plan activity around key moments, from the build-up and team announcements to match weeks and the final stages, while sharing clear reporting on agreed campaign delivery.
Australia 2027 will give brands the chance to connect with rugby supporters at a time when attention, anticipation and travel plans are building. TRU offers sponsors a specialist platform, a growing UK core and expanding reach across website and social.
For brands looking to be part of the supporters’ journey, this is the time to start the conversation.
Contact: info@talkingrugbyunion.co.uk or chris@talkingrugbyunion.co.uk
