Why is online betting popular in Kenya?

©Kenya Rugby

Betting on sports and games online is something that thousands of Kenyans participate in on a daily basis.

This phenomenon is not new and one can find players from all corners of the world doing the same. So, why is it so popular in Kenia? To find out the reasons, continue reading:


The convenience of online betting far exceeds that of any offline bookie. On top of that, one can play 24/7 without having to deal with a middle man. One can start gambling online on games and sports in Kenia with a few simple steps. These are as follows:

  • Open up your device
  • Visit a bookmaking site like Bet 254
  • Deposit funds into the account if you haven’t already, which takes a few seconds on such websites as mentioned above
  • Place your wager and get back to the game


It is understandable that many newbie users would be scared about the safety of online betting. There have been many sensational cases that have instilled the fear of scam in our minds when it comes to online gambling. But what most people don’t realize is that there have been more scams offline than online regarding gambling.

But, barring the scams, players should not worry about registering and recharging their accounts on sites that have been deemed safe, secure, and trustworthy such as those that operate in Kenia. Those who are still not convinced may read the reviews of the sites and find what others have to say about them.

Most online Kenyan sites are completely licensed and fully regulated. They can be trusted wholly with your funds and your personal information.

Benefits and advantages available online

There is no doubt that users have access to tons of sites on which they can bet. There is no shortage of sites that provide promotional offers to users who are just starting out and have registered on their platform. Sometimes, that is the chief reason why users download their games. Such freebies take on the form of free bets, credits to bet with, or additional funds that are directly added to the account with which users can gamble later.

Those users who recharge their accounts receive additional funds to bet with. But these offers are not completely free as they do come with their own terms and conditions. This is one of the trends that have swept the Kenyan betting market. Most such sites will offer perks on top of the bonuses that they are already providing to the user. These include:

  • Receiving cashback on losses
  • Rewards according to betting activity
  • Better odds of winning on a few events
  • Loyalty points
  • Free tickets to actual sports events
  • Access to competitions and prize draws

The gaming and betting titles that are available on these sites are a cinch to grasp and start playing, even if you’re not a gamer yourself. These gaming titles are also ideal for all ages. It is hardly a surprise then that online betting has spread like wildfire all across the globe, and continues to be a hotspot in places like Kenya.