Maro Itoje: Lions legacy must continue in modern rugby

British and Irish Lions captain Maro Itoje has made a strong appeal for the continued relevance of the Lions tours, saying the honour of representing the combined side remains one of the greatest aspirations for players from England, Ireland, Scotland, and Wales.

Speaking ahead of Saturday’s final Test against Australia at Accor Stadium in Sydney, Itoje reflected on the historic nature of the tour and the emotional weight it carries for players.

The Lions lead the three-match series 2-0 following a dramatic 29-26 win at the Melbourne Cricket Ground, with Hugo Keenan scoring the decisive try in front of a record crowd of 90,307. The squad is now chasing a rare 3-0 series whitewash, a feat not achieved since 1974.

Itoje, who led from the front in Melbourne, described the Lions experience as a defining highlight of his career.

“When I am old and grey, these occasions and these tours are going to be one of the experiences I look back on with extreme fondness,” he said.

He reaffirmed the symbolic importance of the Lions jersey.

“It’s the aspiration of every British and Irish rugby player. I’d be surprised if you find a player who says they don’t want to be a Lion. This is something players hold dear to their heart.”

The comments come amid ongoing debate over rugby’s global calendar and the potential impact of proposed changes, including the future Rugby 360 tournament.

Concerns have been raised that increased fixture congestion may eventually threaten the traditional Lions tours, which rotate every four years between Australia, New Zealand, and South Africa.

Itoje insisted the tours remain vital for both the northern and southern hemispheres.

“It’s something I think world rugby wants. Australia, New Zealand, and South Africa – they all get excited when the Lions tour. It adds intrigue to the Six Nations in a Lions year and brings together fans in a unique way.”

As the Lions prepare for their final challenge in Sydney, Itoje called on rugby’s global leadership to recognise the importance of preserving one of the sport’s oldest and most cherished traditions.

“It is a great occasion, a great event, and long may it continue,” he said.