Kevin Potts joins EPCR Board as Key Representative

Kevin Potts, the Chief Executive Officer of the Irish Rugby Football Union (IRFU), has been appointed to the EPCR Board, where he will represent the Celtic unions, the Italian Rugby Federation (FIR), and the South African Rugby Union (SARU).

Potts, who joined the IRFU in 2005, was promoted to Chief Operating Officer in 2014 before becoming CEO in 2021. His extensive experience in both rugby administration and business management positions him as a valuable addition to the EPCR Board.

Dominic McKay, EPCR Chairman, expressed his enthusiasm for Potts’ inclusion, emphasizing the wealth of experience he brings to the governing body of European club rugby.

“We are delighted Kevin is joining the Board of EPCR. He has been involved with the IRFU for 20 years now and is one of the most respected CEOs across the world of rugby.

"His commercial and rugby experience will bring a wealth of knowledge to EPCR, as well as his passion for the Investec Champions Cup and EPCR Challenge Cup, and international club rugby more generally.

"His input will be invaluable as we approach our 30th Final and beyond.”

Potts Expresses Commitment to European Rugby Growth
Potts, who has played a key role in the growth of Irish rugby, expressed his eagerness to contribute to EPCR’s continued success.

“I am delighted to join the EPCR Board and contribute to the continued success and future evolution of such hugely important tournaments.

"European rugby has always been a source of immense pride for Ireland, and our rich history of participation and achievement that has captivated our fans is something we are very proud of.

"I’m excited to help further elevate the standard of the Investec Champions Cup and Challenge Cup, ensuring they continue to capture the passion and spirit that makes international club rugby special to so many.”

In addition to Potts’ appointment, Dominic McKay will continue as EPCR Chairman for a second three-year term, extending his leadership until June 2028.

McKay, who initially took on an Executive Chairman role, helped steer EPCR through the post-COVID period, revitalizing governance, executive operations, and commercial growth.

His leadership has also seen the inclusion of South African clubs and Georgia’s Black Lion in the European club competitions, along with a major sponsorship deal with Investec.

Independent Non-Executive Director Arnaud Nourry acknowledged McKay’s contributions and expressed the board’s confidence in his leadership.

“We are delighted Dominic has agreed to stay on for a second term as EPCR Chairman.

"Dominic received the full and unanimous support from his Board, League, and Union colleagues, and it is testament to how highly-regarded he is by the rugby family.

"Dominic has spearheaded the growth at EPCR with the new team, and we are in a very strong position as we move into his second term.”

Potts replaces Andrea Rinaldo as the United Rugby Championship (URC) representative on the EPCR Board. He will chair the Sporting and Tournaments Committee, ensuring continued focus on the development and expansion of European club rugby.