Umbro to become Official Technical Kit Partner of England Rugby from September
England will have a new kit from September
©Steve Haag
The Rugby Football Union has announced Umbro as the Official Technical Kit Partner of England Rugby from September.
Umbro will be providing England's match kit, training wear and off-field kit as well as offering fans a full range of supporter wear including men’s, women’s and children’s ranges.
Renowned for its pedigree supporting professional teams, Umbro has a heritage in rugby union; having previously supported each of the home nations, multiple clubs and the only British & Irish Lions team to win a series in New Zealand, in 1971.
The brand’s extensive experience across sports and its pioneering approach to developing kit and rigorous testing has ensured Umbro is ready for rugby.
Umbro's Managing Director Anthony Little is looking forward to the partnership with England Rugby.
“The partnership between Umbro and England Rugby from September is a seminal chapter in our history. The first time the England rugby team runs out onto the pitch, wearing the double-diamond logo, will be a proud moment for us, as an English brand.”
“Modern rugby is demanding but our approach at Umbro has always been to make sure our kits are fit for purpose and we have been working tirelessly to ensure that we meet those demands and deliver a kit that will perform for England Rugby.”
Meanwhile, Chief Commercial Officer of England Rugby Simon Massie-Taylor expressed delight in Umbro's association with the team.
“We are delighted to be entering this new chapter with Umbro as Official Technical Kit Partner from September and welcome them into the England Rugby family. Umbro has a rich heritage supporting English sports and share our values in dedication to high performance and innovation. We look forward to unveiling the new kit later this year.”
