JAECOO named Premiership Women's Rugby title partner
JAECOO becomes title partner of Premiership Women’s Rugby, with the league rebranded as JAECOO PWR from 2026/27.
©PWR
Premiership Women’s Rugby has announced JAECOO UK as its new title partner, with the competition set to be rebranded as JAECOO PWR from the start of the 2026/27 season.
The multi-year agreement will see Premiership Women’s Rugby officially become JAECOO PWR, marking a major commercial step for the women’s game in England.
As part of the deal, the league’s pre-season tournament will also be renamed the JAECOO PWR Next Gen Cup. The rebrand reflects the shared focus on supporting elite women’s rugby while also developing the next generation of players.
Premiership Women’s Rugby Rebrand From 2026/27
JAECOO will be integrated across league and competition branding, matchday activations, digital platforms and fan experiences. The partnership is expected to create new opportunities for audience engagement as the competition continues to grow.
Premiership Women’s Rugby Executive Chair Genevieve Shore described the agreement as a landmark moment for the league and said it reflected the competition’s long-term commercial potential.
“Bringing a brand of JAECOO’s calibre on board as our title partner is a landmark moment for Premiership Women’s Rugby and a powerful endorsement of the growth, ambition and long-term commercial potential of our competition.
"We are delighted to welcome JAECOO as our title partner and to begin an exciting new chapter together as JAECOO PWR.
JAECOO Investment In Women’s Rugby
JAECOO has expanded rapidly in the UK through a 136-strong retailer network and a range of SUV models, including petrol, hybrid and electrified powertrain options.
Victor Zhang, Managing Director of OMODA UK, said Premiership Women’s Rugby was building something exciting and that the deal represented JAECOO’s most significant investment in women’s rugby to date.
“Premiership Women’s Rugby is building something genuinely exciting, and for JAECOO UK this felt like the right partnership at the right time.
“What stands out about PWR is the ambition behind it. The quality on the pitch speaks for itself, but there’s also a huge amount of work happening behind the scenes to grow the sport, create opportunities and build something that lasts".
