The Spirit of Rugby Featuring Jack Nowell

Jack Nowell on the seas with his Dad, Michael
Jack Nowell on the seas with his Dad, Michael

Dove Men+Care celebrate a new partnership with World Rugby Awards by launching an emotive film series titled, the ‘Spirit of Rugby.’

In the opening film England international, Jack Nowell, heads back to his Cornish hometown of Newlyn to support the Royal National Lifeboat Institution.

Dove Men+Care, one of Unilever’s leading male toiletries brands, is expanding its support of international rugby, partnering with the World Rugby Awards in 2018. This new relationship builds on the brands already impressive rugby portfolio, which has included partnerships with the England, Ireland, Scotland and Wales international teams.

The first ‘Spirit of Rugby’ film follows England international, Jack Nowell in his ongoing support for the Royal National Lifeboats Institution (RNLI), a charity close to his heart. Coming from a long line trawlermen, Jack knows first-hand the vital role the charity plays as volunteers rescued his Dad in November 2017 when his trawler broke down in the early hours of the morning. In an act of care, Jack makes a visit to Penlee Lifeboat Station to help raise awareness for the great work the RNLI do in keeping the local fishing community safe.

The ‘Spirit of Rugby’ films will be released throughout the summer to inspire the rugby community to submit an award nomination for a person, or team who have gone above and beyond with an outstanding act of care. In November, the winner will be presented with the Spirit of Rugby Award, in association with Dove Men+Care, at the coveted awards ceremony in Monaco.

Chris Barron, Unilever Vice President of Personal Care, said: “Dove Men+Care has demonstrated its commitment to rugby over many years and we’re excited to be partnering with the World Rugby Awards, a night that celebrates the very best rugby has to offer. This announcement was the perfect time to share the first in our collection of unique rugby stories, celebrating the care people connected with the game have shown on and off the pitch, all over the world.”

World Rugby Chief Executive Brett Gosper said: “We are delighted to welcome Dove Men+Care as partner for the Spirit of Rugby award at the World Rugby Awards in 2018. The Awards are a special opportunity to celebrate the very best of rugby on and off the field of play and the Spirit of Rugby award lies right at the heart of the game. We look forward to working together with Dove Men+Care to highlight some of the best examples of rugby’s unique spirit in the lead up to the Awards.”

To keep up with all Dove Men+Care’s ‘The Spirit of Rugby’ films please visit: The RNLI depend on donations to keep saving lives at sea. To donate please visit: