Dove Men+Care explores the parallels between professional rugby and parenthood in a film series titled, ‘Care For Every Position You Play’.
Dove Men+Care, one of Unilever’s leading male toiletries brands, today launched its emotive film series titled, ‘Care For Every Position You Play’, giving a unique insight into how the world’s best players balance pursuing excellence on the pitch with parenthood at home.
The film series goes live ahead of a busy autumn for rugby with the brand celebrating its support for eight international rugby unions around the globe, including England Rugby, Welsh Rugby, Scottish Rugby, Irish Rugby, Italian Rugby, Argentinian Rugby, South African Rugby and Rugby Australia.
Aligned with the UK release of the brand’s Sport Active+Fresh 2019 limited edition rugby product, the films feature star home nations players including Courtney Lawes, Stuart Hogg, Peter O’Mahony and Alun Wyn Jones who all give a fascinating insight into the on and off the pitch juggling act that
rugby and parenthood poses.
Each episode centers around the brand narrative “Care for every position you play.”
Chris Barron, Unilever Vice President of Personal Care said: “We’re excited to be launching the ‘Care For Every Position You Play’ series. We all see these players as men on the field performing at the very highest levels under immense pressure, but we as a brand are in a unique position to be able to also highlight the care that goes into all aspects of their lives, in particular the important role they
play at home with their families.”
To keep up with all Dove Men+Care’s ‘Care For Every Position You Play’ films please visit:
https://www.youtube.com/user/dovemencareuk or follow @DovemenUK on twitter or
@dovemencare on Instagram.