Dove Men+Care announce All Blacks partnership

Dove Men+Care extends its rugby portfolio in partnering with the All Blacks, adding to existing relationships with England, Ireland, Scotland and Wales home unions

In early 2017, Dove Men+Care will be offering a range of money-can’t-buy promotions including offering consumers the chance to win a trip to New Zealand

To coincide with the Autumn Internationals, and in partnership with The Times, Dove Men+Care will release a film celebrating All Blacks culture, featuring, Sir Graham Henry, Sean Fitzpatrick and Conrad Smith

Dove Men+Care will amplify the partnership by supporting the Jonah Lomu Legacy Trust, sponsoring their Memorial Dinner event on 30^th November

Dove Men+Care, one of Unilever’s leading male toiletries brands, is expanding its support of international rugby with a year-long, UK-based partnership with the New Zealand All Blacks. In order to celebrate their new relationship with the world’s number one ranked team, Dove Men+Care is soon to release a powerful, mini feature film in partnership with The Times, taking inspiration from All Blacks culture, “Better Men make Better All Blacks”. Rugby World Cup 2011-winning coach, Sir Graham Henry, former captain, Sean Fitzpatrick and 94 times capped, Conrad Smith feature in the film, telling a behind the scenes story of New Zealand’s near total dominance of the modern game.

In addition to the film, from 2017 Dove Men+Care will give be giving away a number of money-can’t-buy experiences, offering once-in-a-lifetime trips to New Zealand. The brand has recently given away a trip to see the All Blacks take on Ireland at Soldier Field in Chicago, in association with The Times.

In line with the All Blacks partnership, Dove Men+Care will support the Jonah Lomu Legacy Trust at the upcoming Jonah Lomu Memorial Dinner on 30^th November. In the aftermath of Jonah Lomu’s passing last year, the New Zealand Rugby Players Association established the Trust in order to look after his children. In the spirit of Dove Men+Care’s core message “Care Makes a Man Stronger”, the brand will be releasing an emotive film in association with the Trust, remembering Jonah and driving donations on the one-year anniversary of his death on 18^th November.  

Libby Sheriff, Brand Manager of Dove Men+Care, said: “Dove Men+Care has demonstrated its commitment to rugby over many years and we’re really excited about launching our New Zealand Rugby partnership ahead of a huge year for rugby. Rugby values align brilliantly with the brand’s and over the coming months, Dove Men+Care will look to further enhance the fans experience by offering money can’t buy experiences and additional never seen before content”