Charles Tyrwhitt Champions Grassroots Rugby, with Marcus Smith and Matt Dawson
Marcus Smith
©Charles Tyrwhitt
Charles Tyrwhitt Champions Grassroots Rugby, with Marcus Smith and Matt Dawson, Bringing Fans Priceless Experiences in the 2025 Quilter Autumn Nations Campaign.
27 October, London, UK — Menswear brand Charles Tyrwhitt, the official formalwear partner of England Rugby, is celebrating the Quilter Nations Series 2025 with a campaign designed to connect fans and players like never before.
From grassroots club visits to exclusive behind-the-scenes experiences, the initiative highlights the community spirit at the heart of the game — and the brand’s continued commitment to rugby culture at every level.
Surprise Visit from Matt Dawson at Chiswick Rugby Club
The campaign kicks off with a surprise training visit from England rugby legend Matt Dawson at Chiswick Rugby Club.
A handful of standout club members who embody the club’s spirit will then be invited to Pennyhill Park, England Rugby’s elite training base, for a once-in-a-lifetime experience — meeting players, sharing stories, and learning from the best. The journey will be captured in an exclusive campaign film from Charles Tyrwhitt.
Matchday Magic: England vs New Zealand at Allianz Stadium
The celebrations will continue with tickets to England vs New Zealand at Allianz Stadium, one of the season’s most anticipated fixtures.
To top it off, the Tyrwhitt Arms makes its return — this time reimagined at Chiswick Rugby Club for an epic England vs New Zealand screening party. The clubhouse will transform into a true matchday hub, complete with a celebrity host, great food, drinks, and plenty of camaraderie.
Together, these moments aim to celebrate grassroots rugby, creating memories that bring the community closer to the sport’s biggest stage.
Marcus Smith Reflects on His Grassroots Journey
England star and Charles Tyrwhitt ambassador Marcus Smith reflected on his own rugby roots — from barefoot games in the Philippines to representing England on the world stage.
“My earliest memories of playing rugby were in the Philippines, running around barefoot with my brothers in the tropical heat,” said Smith. “My mum has always been my biggest motivator, and I’ve had coaches who pushed me to be my best — both as a player and as a person.”
Smith’s story underscores the campaign’s message: that rugby’s true values — teamwork, respect, and enjoyment — begin at the grassroots level.
Supporting Mental Health Through Rugby
Charles Tyrwhitt is also continuing its longstanding partnership with LooseHeadz, rugby’s leading mental health charity, throughout the tournament.
The collaboration supports LooseHeadz’s mission to #TackleTheStigma by promoting mental wellbeing across rugby clubs worldwide.
This year, the partnership spotlights International Men’s Day, encouraging open conversations about men’s mental health, and supports initiatives such as the LooseHeadz Community Awards 2025, which celebrated outstanding contributions to grassroots rugby.
About Charles Tyrwhitt
Founded in 1986, Charles Tyrwhitt creates menswear built to last — using premium materials and craftsmanship. Best known for its perfect formal shirts in a wide range of styles, sizes, and fits, the brand also offers casualwear, shoes, and accessories, all backed by a six-month, no-questions-asked guarantee.
The company’s mission: to help men look and feel good, effortlessly.
