Aviva Premiership extend broadcast coverage in America

The Aviva Premiership matches will now have an extended coverage in North and South America, and the Caribbean after the new television deals signed by the Premiership Rugby.

The Premiership Rugby regular season consists of 22 rounds, and the board had earlier announced in March a deal with NBC Sports which will broadcast 75 matches every season in the USA making it the first time the tournament having four different broadcasters in the Americas.

Rogers in Canada and Flow Sports in the Caribbean will be the latest to join the list of broadcasters alongside ESPN Latin which will cover 90 matches every season throughout Latin America, including Brazil. Rogers had acquired the deal for three seasons and are now licensed to all the matches and weekly highlights in the tournament for Canada, while Flow Sports has obtained the exclusive English language rights to all live Premiership matches for the next five seasons

Premiership Rugby's Commercial Director Dominic Hayes expressed his delight with the global response the tournament is attracting.

"We're delighted to see the significant strengthening of Premiership Rugby's footprint throughout North and South America and the Caribbean. More people than ever before are now able to see more Aviva Premiership Rugby matches across these markets at a time when the on-field action of the world's most competitive rugby league goes from strength to strength."

Earlier, the Premiership Rugby had signed a five-year international TV rights agreement for Aviva Premiership Rugby and the Singha Premiership Rugby 7s Series with RDA TV and Altice group for all markets outside UK & Ireland and USA.