England Rugby sign Fuzion 100 as new rehydration partner

©Coco Fuzion

England Rugby on Monday confirmed Fuzion 100 as their new official sports drink and rehydration partner.

The new partnership will see both the men's and women's England team access the full Fuzion 100 product and hardware range in the upcoming autumn internationals and also for the HSBC World Sevens Series of men's and women's squad.

Fuzion 100 will also be promoted during Quilter Internationals via a number of match day advertising rights, starting at Twickenham Stadium on Saturday 3rd November when England men’s team take on South Africa, followed by matches against New Zealand, Japan and Australia over consecutive weekends.

Fuzion 100 will also be supporting the popular ‘Fuzion 100 Try of the Month’ content series on England Rugby channels, with featured clubs winning product and hardware for the season.

Simon Massie-Taylor, RFU Chief Commercial Officer, commented on the launch today: “We are very excited to be partnering with Fuzion 100 as our rehydration partner. As we move closer to Rugby World Cup 2019 in Japan, we are always looking to give our elite players the best chance of recovering ahead of their next game, and working with specialists in rehydration will be integral to this. The Fuzion 100 range have some exciting trade marketing plans in the next twelve months, that we look forward to working in collaboration to support them.”

Steve Barton, CEO of Fuzion 100, spoke about the evolution of functional water, and his excitement of partnering with England Rugby: “The functional water space has become one of the most exciting areas in the drinks industry in the last twelve months. We have found that with the ever-growing health market, we identified a huge gap to be filled with the right product. Fuzion 100 is that product.”

“The health benefits of coconut water are extensive and knowing this, we created a natural product that not only harnesses these benefits but tastes incredible. The growth of the company to date has been excellent and now with the proud addition of England Rugby to our portfolio, we have the perfect platform to showcase the product and to educate at all levels from grass roots to elite athlete.”