Dove's #scrumtogether

Dove Men+Care have teamed up with players from England, Ireland, Scotland and Wales to launch an emotive video ahead of a huge 12 months of international rugby.

In celebration of its ongoing partnerships with the home unions, as well an exciting year ahead for the sport, Dove Men+Care have produced a video based on an adaptation of Rudyard Kipling’s inspiring poem ‘If’.  Leaning on the likes of Cian Healy, Sam Warburton, Greg Laidlaw and Owen Farrell, the video takes us behind the scenes and unpacks everything that we love about the game of rugby and its values.  It throws us right into the heart of the pre-match changing room and shows us what it means to be part of a team, to be the best that you can be and ultimately, what it means to charge out of the tunnel on game day, proud to represent your country, your fans and everyone else who got you there.  

Dove Men+Care Brand Manager, Callum Galloway said: “With a hugely exciting 12 months of rugby ahead, Dove Men+Care are proud to support all four home rugby unions.  Over the last few weeks specifically, we are delighted to have worked with some of the most respected and talented names from those teams to deliver a video that captures and heroes the values of the game with which we are so proud to associate.”  

The release of this video today also launches Dove Men+Care’s new season campaign, spearheaded by #scrumtogether. Through this hashtag, the brand celebrates the unifying power of rugby and champions the ‘rugby family’.  Over the next year we will see players from England, Ireland, Scotland and Wales go through pivotal moments in their careers.  #scrumtogether recognises the dedication of each of those players, as well as the commitment of the families, coaches, fans and many others who drive them to achieve their goals, both personally and for their teams. 

Dove Men+Care is proud to be Official Supplier to the RFU, and Official Partner to the IRFU, WRU and SRU. Dove Men+Care, offers a range of shower gels, face care and deodorants which deliver high performance and superior skin care. To see more, please visit @DoveMen.