Gloucester renames world renowned standing terrace at Kingsholm Stadium

Gloucester Rugby have announced the renaming of world renowned standing terrace in Kingsholm Stadium to the 'Greene King Shed'.

The decision follows after the Cherry and Whites have signed a new seven year deal with UK brewer and pub retailer Greene King as the new official ale partner that will aid the club compete at the highest level.

The Shed runs down the whole length of the pitch and holds around 4,000 people and is in the north side of the stadium that is usually filled with passionate fans cheering for their local club.

Gloucester CEO Stephen Vaughan insisted that the club had retained the original name and had to work out a sponsor for their traditional and iconic stand in the country as a part of bringing an additional income.

Meanwhile, Gloucester commercial director Mike Turner welcomed Greene King's association with the club that will kick-off from 2017/18 season and will see the company's products available in 11 bars around the stadium.

"We're very pleased to welcome Greene King to our family of Official Partners," said Turner.

“Real Ale is always a popular product on matchdays, and the introduction of Greene King's iconic beer range at Kingsholm is yet another step taken in enhancing the matchday experience for our fans.”

Greene King trade sales director Joe Parks is confident that the new association will provide a better experience for the spectators in the stadium.

"We've been an avid champion of rugby at all levels for many years and we'll be bringing this same commitment to Gloucester Rugby.

"Our investment in bars around Kingsholm as well as increasing the beer range available will give fans more choice and an even better home ground experience, and we look forward to growing a great relationship with the club and its supporters over the seasons ahead.”